IBML Hires Product Manager to Support the Strategic Direction
of the High Volume Scanning Solution
July 11, 2005 – Birmingham, Ala. – Imaging Business Machines, LLC (IBML), maker of the award winning ImageTrac® Scanning Platform, recently named Anthony Sirna as Product Manager. Sirna brings over 10 years of combined product strategy, sales and marketing management experience to his new role at IBML in both the insurance and financial services sectors. He also has previous experience working in the Government marketplace.
As part of his responsibilities, Sirna will continue to enhance the overall direction of product development by capturing market trends and furthering product advancement initiatives. The management of this process will continue to increase the efficiency of the product development team and drive communication across all internal channels.
Before joining IBML, Sirna provided marketing and strategy services to several ventures, including business process outsourcing. Prior to that he worked for SunGard Data Systems and previously the TriZetto Group where he served in sales management and business development positions respectively. His experience includes the role out of new product strategies, technology partnerships, and revenue capture in the areas of workflow and imaging, customer service, and health insurance claims administration.
Craig Reeves, Vice President of Worldwide Product Marketing of IBML, had this to say about the hire, “We are pleased to have Tony playing an integral role in leading product direction within the product marketing team. He fits in perfectly with our customer centric philosophy as we continue to organize our business around our customers. He has the confidence and experience to further define our product direction in order to maintain our leadership in the high volume scanning solution industry.”
Sirna has a BA from Marist College and MA from Fordham University. He resides in Birmingham, Alabama with his family.
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